Retail Measurement Services

Retail Audit in Azerbaijan

We offer Retail Audit service in Azerbaijan as one of our services. Retail Audit is a regular research, which is conducted in retail points of sale. At the bases of research there is collection of information about prices, slate, reserves, sales, availability of advertisement materials for each of the researched product category in points of sale, included in selection

Retail trade audit is an effective tool of company's market position and competitors activity monitoring, related to marketing complex.

Retail audit market assess situations

Retail audit allows to fully asses market situation on the following directions :

Sales volume, dynamics and forecast

Regional differencies in consumption

Market segmentation and search of new gaps

Positions of main players

Positions of main players: sales, market share, distribution, production portfolio structure, leading brands


We conduct Census across Azerbaijan to capture the evolution of fast changing retail structures and get reliable universe figures to be used for extrapolation purposes. Regular universe updates ensure maximum reliability in depicting real market trends and allow for reduction in trend disruptions.


Market research

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